Ever since the use of content written by AI has become popular, the debate between AI-generated content and human content has become a topic of discussion. No doubt that AI has made the content writing process easier than ever before; it has helped content writers in many ways to write useful content. However, there are still some things that AI does not understand completely, and that is why people prefer human content. Sometimes AI fails to comprehend what we want in the content, and that’s when people prefer to opt for human content.

​But what does Google say about that AI content?? Does it prefer AI content or human content??

Well, this article answers these questions. In this article, we will see what human content and AI content are and which content Google prefers.

​Understanding The Human Content

Any content that is written by professional content writers or subject matter experts is known as human-written content. Human content mostly stands out because it reflects emotions, creativity and personal experience. It is mostly preferred by people because it sounds natural and connects with readers effectively.

Strengths of Human Content

• Human content can easily build genuine trust among readers.
• Human written content has creativity and depth.
• It has emotional resonance and naturally connects with the audience.
• It shows strong alignment with E-E-A-T
• It excels in persuasive communications and builds genuine trust among readers.

Weaknesses of Human Content

• Human content requires more time and budget to produce.
• It is difficult to scale quickly in situations where content is required in bulk.
• The quality of the work can vary depending on expertise and workload.
• Producing a large amount of content can be difficult.

Understanding The AI Content

AI Content is any content written by the use of artificial intelligence tools. AI content stands out because it is fast to produce and creates content within seconds. Tools like ChatGPT, Gemini, Jasper, and many other AI tools help to write the content.

Strengths of AI Content

• AI content is faster and quicker to produce.
• It is cost-efficient and has exceptional speed in producing content.
• It can produce bulk content much more quickly than humans can.
• It can maintain a uniform style and consistent tone throughout the content.

Weaknesses of AI Content

• AI content lacks depth, uniqueness, and creativity.
• It has the risk of producing the same generic content again and again.
• It may lack accuracy and write content using outdated or incorrect information.
• It sounds more like a robotic tone than a natural tone.
• Sometimes it produces content that lacks originality and emotional connection with readers.

​AI Content vs Human Content: Which Content Does Google Prefer?

Well, there is no defined answer when it comes to whose content does Google prefer. Google itself says that it does not penalize the AI content completely.

​“Using AI doesn’t give you a ranking advantage or disadvantage. Content is evaluated based on its value to people, not how it was produced.”, said in a statement by Google officials.

​So, from here, we come to know that Google does not care whether the content is written by an AI or a human. It does not count it as an evaluation or ranking factor. Rather than the content is evaluated on the basis of its quality and what value it adds to the readers.

​It is thought that Google does not rank the AI content, but actually, it is not so. Even AI content can rank if it meets quality standards. Google only prefers content that meets its quality guidelines, rather than preferring human content or AI content.

​As we all know that SEO is an important factor for content to rank on Google. But sometimes AI content fails to meet the SEO requirements, and that’s where the human content  takes the points. AI fails to understand the complete context in some cases, ignoring the keyword placement and writing the content in a generic way without understanding the audience. Human, whereas knowing who the target audience is and their mindset can help write more accurately in this case.​

Google evaluates the content on the basis of the E-E-A-T framework. No doubt AI can generate content at a much faster rate than human content, but it does not completely fulfill the E-E-A-T standards. E-E-A-T frameworks demand experience, expertise, authority, and trustworthiness, which AI content may not be able to fulfill all the time. With AI content, it is difficult to show experience and expertise, whereas human contact can easily match this criteria.

Well, the answer to this question is human and AI collaboration. Rather completely relying on human content or AI content, it’s better if you use both in a smart way. For some tasks, you can use humans, and for some tasks, you can take AI help. You can use AI for brainstorming, getting new ideas, creating outlines for your content, topic ideas, etc, and leverage humans to do keyword research,  create full-fledged content which includes case studies, examples based on real-life experience, to verify facts and optimize for SEO.

Remember that AI is a tool, so you can not completely rely on it. For things like verifying facts and information, you need human assistance. AI can be very helpful in the field of content creation, but it can never excel human content.​

Google prefers the content that highlights quality and usefulness, doesn’t matter whether it’s written by AI or humans. But as discussed earlier, AI content sometimes lacks such quality and usefulness, so it’s better that you use a combination of AI content and human content. 

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