Mixpanel

Amplitude

• The UI and navigation is easy, dashboards are simple thus making mixpanel the best choice for beginners. Mixpanel UI is more simple in comparison to the Amplitude.
• Its UI elements are simple.
• It is easier and faster to set up in comparison to Amplitude.

• The UI is clean and modern with powerful dashboards making amplitude an ideal option for advanced users.
• Its UI has more options but new users might find it overwhelming. 
• For beginners the setup process can be difficult in comparison to Mixpanel.

Mixpanel

Amplitude

• Mixpanel offers a more granular customization in comparison to the Amplitude allowing users to create custom properties, custom events, custom visuals etc.
• It allows you full control over the smallest details of the reports but most of the customization features are available in Enterprise Plan.
• In Mixpanel CSS is less focused, it focuses more on report visuals. 

• Amplitude also offers a good customization allowing users to customize dashboard layouts, templates etc
• Amplitude offers slightly less customization in comparison to Mixpanel. 
• It has custom CSS themes and widgets but they are limited to web SDK and are not available in mobile SDK.

Mixpanel

Amplitude

• Mixpanel dashboards are more user friendly allowing the users to create dashboards quickly. 
• It’s quick to get started with a Mixpanel dashboard as they do not require much setup. 
• It has standard report and chart types e.g, trends, funnels, cohorts, segmentation, bar chart, line chart, pie chart etc. 
• It allows filters per report/widget.
• The Mixpanel dashboard lags when there are too many widgets or filters.

• Amplitude also allows the creation of powerful dashboards with layout flexibility. You can also modify someone else’s dashboards. 
• It has more advanced options for dashboard and reporting e.g notebooks for combining reports. 
• It also has the standard report and chart types but with advanced visualization tools e.g, behaviour paths, impact charts, deeper cohort tools. It has more visualization options in comparison to Mixpanel.  
• It has global filters that can be applied to multiplied widgets. 
• Amplitude has a strong support for handling many filters and widgets. Its advanced reporting tools make it suitable for deeper analysis. 

Mixpanel

Amplitude

• Mixpanel has an autocapture feature that automatically tracks the predefined events. 
• It offers control over autocapture configuration. 
• It supports custom events for experiments but requires manual setup for it. 

• Amplitude has autocapture as well as visual labelling to track the events for both web and apps. 
• It has a built-in tool to adjust the autocapture tracking. 
• It has a strong built-in support for experimental events. 

Mixpanel

Amplitude

• Mixpanel offers good conversion tracking support to analyze the funnel reports. 
• It is easy to track step by step conversion with mixpanel.
• It offers more control and precision.

• Amplitude has similar conversion tracking support similar to Mixpanel but it also has conversion drivers that helps to understand which user actions are correlated. 
• With Amplitude it is easier to understand why users convert or drop off.
• It is best to understand deeper behavioral insights. 

Mixpanel

Amplitude

• Mixpanel offers integration to a number of tools including CRMs, messaging tools, and marketing tools.  
• Mixpanel integration is considered stronger because of the data pipelines. 
• It has many plug and play integrations but some integration may require developer setup. 
• In Mixpanel you can export cohorts for targeting in marketing tools. 
• It is considered strong for data warehouse pipeline e.g Big Query etc. 

• Amplitude also offers integrations to a wide range of third party tools.
• Amplitude custom setup also requires developers. 
• It also allows exporting cohorts to external tools. 
• It is considered strong for audience targeting and marketing tools e.g Braze etc.

Mixpanel

Amplitude

• Mixpanel has a feature “Spark” that lets users ask any question regarding the reports or tracking and it will generate the insights for them.
• Its AI insights and anomaly detection can detect unexpected user behaviour and anomalies. 
• It can detect unexpected patterns but it is focused more on insights and reports. 
• It also allows users to check how AI generated reports are built. 

• Amplitude also allows the user to ask questions. Users can ask questions without detailed knowledge of data schema.
• Its AI insights and anomaly detection use machine language to detect anomalies. It is considered stronger than Mixpanel anomaly detection. 
• It  builds predictive cohorts based on user behaviours. It has more predictive cohorts in comparison to Mixpanel. 
• It identifies areas of improvement and suggests best practices. 

Free Plan 

Growth Plan 

Enterprise Plan 

Free

Starts with 0$ up to 1M events  and then $0.28 for 1K events

Price will be disclosed upon contacting sales team

1M monthly events 

Up to 20 M

Up to 1T

5 saved reports

Unlimited reports

Unlimited reports

30 queries/month

60 queries/month

300 queries/month

10K monthly session replays

500K monthly session replays

Custom session replays

Limited behavioural cohorts

Unlimited behavioural cohorts

Unlimited behavioural cohorts

Limited lookup tables

Unlimited lookup tables

Unlimited lookup tables

Standard Support

24/5 Support

24/7 Support

Starter Plan

Plus Plan

Growth Plans

Enterprise Plan

Free

$49/mo

Price will be disclosed upon contacting sales team

Price will be disclosed upon contacting sales team

Best for individuals to get started

Best for small teams

Best for businesses looking to scale 

Best for large enterprises with complex requirements 

50K MTUs 

300K MTUs

Custom MTUs

Custom MTUs

Out of the box analytics 

Unlimited product analytics 

Advance behavioral analysis

Custom product analysis 

Web Experimentation

Segmentation for web experimentation

Code edit for web experimentation

Multi armed bandit experiments 

Unlimited feature flags

Feature Tagging 

Feature Experimentation 

Mutual exclusion groups to scale A/B tests

Unlimited sources and destinations

Custom audiences and syncs

Predictive audiences

Predictive audiences

Access to community and academy

Online customer support

Customer Support

Assigned account manager