With the rise of digital marketing, the need for digital marketing consultants is also increasing. Every company or business is moving towards building its online presence, and to do this, it needs digital marketing consultants.
Let’s see in detail what a digital marketing consultant does, their roles and responsibilities, and the benefits of hiring one.
Who is a Digital Marketing Consultant?
A digital marketing consultant is a person who is an expert in creating and executing digital marketing strategies to reach potential customers. They help businesses to get customers through digital marketing and advise them on how they can improve their marketing strategies.
Digital marketing consultants are skilled in vast domains of digital marketing, including: SEO, SMM, PPC, content creation & marketing, etc. Different companies and businesses hire digital marketing consultants to improve their online presence. They can also work independently as a freelancer where they find their clients and offer them digital marketing services.
What Does a Digital Marketing Consultant Do?
The role of a digital marketing consultant is not just about creating strategies and providing consultations. But the role involves deep understanding and analysis of the company or business they are hired for, and then start working for its marketing.
Here is an overview of the role responsibilities of the digital marketing consultant:
- Meeting with Company: When a digital marketing consultant is hired, they first meet with company officials to understand the company and its goals in detail. They discuss everything in this meeting, e.g what the company wants to achieve, what kind of marketing they want, their budget etc.
- Audit Current Marketing Strategies: They perform a complete audit of your current digital ecosystem, websites social media, SEO, ad assets, etc. They check your existing marketing strategies.
- Identify Areas of Improvement: They tell you what is wrong in your current marketing strategies , identify the areas of improvement and give suggestions on how you can improve your digital presence.
- Build Digital Marketing Strategies: Based on the analysis of their audit, they build new digital marketing strategies that align your company’s message with targets.
- Identify Potential Marketing Channels: They identify and choose the best marketing channels through which they will do marketing of your company. They choose a marketing channel based on a number of factors, including: your current marketing situation, business goals, budget, etc.
- Assign Tasks to Marketing Team: As a marketing consultant of your company, they create a marketing team and assign roles to each member, i.e who will be doing writing, editing, designing, content creation, SEO, marketing campaign management, etc. Along with this, they hold meetings with the team members to know the status of work and to keep a check on how every team member is performing and guide them throughout.
- Monitor the Results: The role of marketing consultant does not end by building strategies and assigning tasks to the marketing team. They also keep on monitoring the marketing results to see if a strategy is working or not, and build new strategies on the basis of the results.
- Update Company Officials: They also update the company officials about the status of current marketing strategies, their results, and how much budget is spent on marketing so far. Along with this, they also inform them about the current marketing trends.
Essential Skills of a Digital Marketing Consultant
Not everyone with a marketing degree can become a good marketing consultant. The role requires a combination of technical and behavioural skills, strategic vision and providing recommendations specific to each business.
A good digital marketing consultant possesses the following skills:
- Digital Proficiency
- Creativity
- Strong Communication Skills
- Collaboration Skills
- Attention to Detail
- Strategic Thinking
- Data Interpretation
- Market Analysis
- Competitor Analysis
- Exceptional Research Skills
- Project Management
These skills are important for digital marketing consultants to deeply understand and analyze the marketing results, to build new strategies, to convey their message to the marketing teams effectively, to highlight the areas of improvement and to make new marketing decisions.
Along with these skills, a digital marketing consultant should also possess the following digital skills:
- Copywriting
- Content Creation
- Content Marketing
- Search Engine Optimization SEO (SEO)
- Social Media Marketing (SMM)
- Customer Relationship Management (CRM)
- Conversion Rate Optimization (CRO)
- Brand’s Online Presence Management
Benefits of Hiring a Digital Marketing Consultant
Hiring a digital marketing consultant adds valuable results to your company’s digital presence.
Here are some of the benefits of hiring a digital marketing consultant:
- A digital marketing consultant can help you improve your current digital marketing strategies and create new strategies with their expertise, improving your overall marketing results.
- They can benefit your company through deep knowledge about digital tools and marketing trends.
- Hiring an experienced digital marketing consultant is a cost-effective approach in comparison to hiring individuals for each marketing domain.
- With the help of a great digital marketing consultant, you can improve your online presence. They will better handle and manage your online presence.
- Digital marketing consultants can suggest smart marketing solutions within your budget. They help you with effective budget management and improving ROI. They know how to bring out the desired results without spending much budget.
- They provide an unbiased external perspective to let you know what’s working and what needs improvement.
When Should You Hire a Digital Marketing Consultant
The main reasons why companies hire a digital marketing consultant is to benefit from their skills and expertise to improve the company’s digital presence.
You need to hire a digital marketing consultant when your company’s online presence is going down, you are not able to grab the user’s attention, your existing marketing strategy is not working, or you want to expand your company’s reach globally. Through their skills and knowledge, they will improve your digital presence and help to reach and attract more customers.
If you are a startup, then you need to hire a digital marketing consultant to build a strong digital presence to attract more customers and create a clear marketing strategy from the beginning that will benefit your company in the long term.
A digital marketing consultant can do a lot for your business, so you should never give it a second thought about whether to hire a marketing consultant. You just need to choose the right digital marketing consultant, as the right consultant can prove to be a valuable asset to your company.
Digital Services in Indonesia – What We Offer
At Digital Start Indo, we deliver top-notch digital services in Indonesia designed to help businesses thrive online.
Website Development
Custom WordPress websites built for speed, SEO, and responsive design across all devices.
Get a QuoteShopify & WooCommerce
Professional eCommerce stores with payment integration and optimized checkout for conversions.
Start Your StoreIT Support
Remote tech support for your business — network setup, troubleshooting, and email configurations.
Request SupportAWS & Cloud Services
Deploy AWS or cloud solutions like S3, EC2, and backups to keep your business running smoothly.
Cloud SetupMicrosoft 365 Setup
Seamless integration of Outlook, Teams, and OneDrive for your office collaboration needs.
Setup NowSEO & Digital Marketing
Boost your rankings and visibility with proven SEO strategies, Google Ads, and social campaigns.
Grow Traffic